Welcome to a colorverse of infinite self-expression with the Me, Myself and OPI Collection for Spring 2023.
Featuring a palette that pays homage to the metaverse where color knows no limits, this collection of 12 unfiltered brights and pastels in four different formulas celebrates nail color as a vehicle for showcasing outward individuality and personal self-identity.
Consumers will fall in love with hues of pink, from baby pink and peachy pink to powder pink and pink punch, in pearl and shimmer finishes. Feel-good, playful pastels in a rainbow of hues including yellow crème, tangerine, honeydew, and turquoise crème make a sweet statement, while powerful cherry red can be worn as an accent or a bold singular hue. Two purples in shades of heliotrope and twilight lavender offer vibes of balance, stability, and serenity.
“Nail color offers an easy and versatile way to express your personality,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With Me, Myself and OPI, we’re inviting wearers to join us in the metaverse – or as we say, colorverse – where we can be whoever we want to be – your only limit is your own imagination.”
“This collection features a range of refreshed, digitally-inspired pastels,” adds OPI Global Director of Color Equity Jill Bartoshevich. “With warm, welcoming shades in a range of crème, shimmer, and pearl hues, this collection encourages consumers to have fun with color. Top trend pick NFTease Me is a beautiful turquoise crème that will be a standout hue for Spring 2023.”
Me, Myself and OPI Collection shades will be available in Infinite Shine, Nail Lacquer and GelColor, formulas, including:
- Pink in Bio – a soft pink crème that drives all traffic to you
- Switch to Portrait Mode – a powder pink pearl that makes you camera ready
- Blinded by the Ring Light – a pastel yellow crème that needs #nofilter
- Silicon Valley Girl – strut your high tech stuff in this tangerine orange crème
- Clear Your Cash – honeydew your shopping thing in this green crème
- NFTease Me – be totally non-fungible in this turquoise crème
- I Meta My Soulmate – a baby pink pearl that sets your status to In a Relationship
- Data Peach – collect allll the data you want in this pearly peach
- Spring Break the Internet – You’ll go viral in this shimmery hot pink
- Left Your Texts On Red – a shimmery red that makes them want you more
- Incognito Mode – a purple mauve crème that hides you in plain sight
- I Sold My Crypto – get rich quick in this shimmery violet
GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a high-shine finish and traditional lacquer application. Nail Lacquer features a highly pigmented, rich formula for even application without streaking.
Available in Switzerland from 13th March 2023; RRP 15ml Infinite Shine CHF 24.90, Nail Lacquer CHF 19.90. Online: perfecthair.ch, manor.ch, globus.ch, @OPI_SWISS, @OPISWISS