{"id":67230,"date":"2021-12-16T08:02:47","date_gmt":"2021-12-16T07:02:47","guid":{"rendered":"https:\/\/coolbrandz.com\/etam-geneva\/"},"modified":"2022-05-19T17:18:39","modified_gmt":"2022-05-19T15:18:39","slug":"etam-genf","status":"publish","type":"post","link":"https:\/\/coolbrandz.com\/de\/etam-genf\/","title":{"rendered":"Brand News: Etam Flagship Store Conf\u00e9d\u00e9ration Centre Genf"},"content":{"rendered":"<p><em>Der franz\u00f6sische Konzern Etam erweitert seine Pr\u00e4senz in der Schweiz mit einer neuen Boutique. Am 9. Dezember 2021 wurde der Flagship-Store im Conf\u00e9d\u00e9ration Center in Genf eingeweiht.<\/em><\/p>\n<p>Die Boutique in Genf setzt ein starkes Zeichen! In einer Zeit, in der der Einzelhandel einer der durch die COVID-Pandemie am st\u00e4rksten betroffenen ist, signalisiert die Er\u00f6ffnung eines neuen Flagships kurz vor Weihnachten: Wir haben unseren Anker ausgeworfen und sind hier, um zu bleiben!<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67181\" src=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Ribbon-Cut-Laurent-Milchior.jpg\" alt=\"Etam Flagship Store Geneva Confederation Center Ribbon Cut Laurent Milchior\" width=\"875\" height=\"492\" srcset=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Ribbon-Cut-Laurent-Milchior.jpg 875w, https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Ribbon-Cut-Laurent-Milchior-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 875px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Derzeit gibt es 13 Gesch\u00e4fte in der Romandie, und Etam lieb\u00e4ugelt definitiv mit der Idee, auch den deutschsprachigen Teil zu erobern, Z\u00fcrich zuerst. Im Rahmen ihrer Expansionsbestrebungen in der Schweiz, hat die Gruppe die Gesch\u00e4fte von Naf Naf \u00fcbernommen. Durch die Umstellung der bestehenden Infrastruktur auf Etam werden viele Arbeitspl\u00e4tze erhalten.<\/p>\n<p>Auch f\u00fcrchtet Etam keine Konkurrenz durch Online-Verk\u00e4ufe und plant die Er\u00f6ffnung von 20 Dessous-Gesch\u00e4ften im ganzen Land. Tats\u00e4chlich sind Patricia Tranvou\u00ebz, CEO von Etam seit 2019, und Laurent Milchior, Pr\u00e4sident der Etam-Gruppe, fest davon \u00fcberzeugt, dass physische Gesch\u00e4fte wesentliche Vektoren f\u00fcr den Online-Verkauf sind. Diese Art von <em>Phygital-Strategie<\/em> ist f\u00fcr viele Einzelh\u00e4ndler die Zukunft, und Etam ist da keine Ausnahme.<\/p>\n<p>Wer schon einmal Dessous f\u00fcr sich selbst oder jemand anderen gekauft hat, wird wissen, wie wichtig es ist, sie anzuprobieren. Ja, das Web bietet Inspiration und potentiell K\u00e4ufer schlendern durch die Seiten auf der Suche nach DIESEM bestimmten St\u00fcck, aber wenn es um die Passform geht, reicht digital einfach nicht. Der Kauf von Unterw\u00e4sche ist etwas sehr Pers\u00f6nliches und Intimes, und es ist wirklich am besten, in den Laden zu gehen und sich von einem Berater helfen zu lassen, um die richtige Gr\u00f6\u00dfe und Form zu finden.<\/p>\n<p>Was ist Etams Geheimnis? Nun, die Kollektionen sind attraktiv, die Shows opulent und die Preise erschwinglich. Achtung, Aubade und Beldona, ein neuer Player kommt auf den Schweizer Markt!<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wfC3uNqFOIQ\" width=\"875\" height=\"492\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Hervorzuheben ist Etams Engagement f\u00fcr nachhaltige Entwicklungen: Die Marke strebt an, im Jahr 2030 CO2-Neutralit\u00e4t zu erreichen, und \u00fcber 50 % ihrer Produkte werden aus recycelten oder nat\u00fcrlichen Materialien hergestellt. So kann man einen gebrauchten BH in den Store zur\u00fcckbringen, wo Etam sie sammelt und dann an verschiedene Vereine weitergibt, insofern er noch verwendbar ist.<\/p>\n<p>Diese Initiative ist Teil des CSR-Programms \u201eWe Care\u201c, das die Verl\u00e4ngerung des Lebenszyklus von Modeartikeln in den Fokus r\u00fcckt. Im Fr\u00fchjahr 2021 wurde damit begonnen, BHs von Kunden zu sammeln, die an den Laden zur\u00fcckgegeben wurden. Diese gebrauchten St\u00fccke bekommen dann ein zweites Leben: sie werden entweder an bed\u00fcrftige Frauen gespendet oder gelangen in einen Recyclingkreislauf.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67187\" src=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Bras.jpg\" alt=\"Etam Flagship Store Geneva Confederation Center Bras\" width=\"875\" height=\"584\" srcset=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Bras.jpg 875w, https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Bras-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 875px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00dcber Etam<\/strong><\/p>\n<p>Etam ist die f\u00fchrende franz\u00f6sische Dessous-Marke und hat fast 900 Gesch\u00e4fte in \u00fcber 50 L\u00e4ndern (420 davon in Frankreich). Die Traditionsmarke wurde 1916 gegr\u00fcndet und wird bis heute als Familienunternehmen gef\u00fchrt. Etam ist die Geschichte einer sinnlichen und selbstbewussten Weiblichkeit, die die Marke seit mehr als einem Jahrhundert inspiriert. Heute setzt Etam auf Dessous und die franz\u00f6sische Libert\u00e9-Gesinnung, um in all ihren M\u00e4rkten Fu\u00df zu fassen. Hier unten einige Impressionen von der Er\u00f6ffnungsveranstaltung in Genf.<\/p>\n<p>&nbsp;<\/p>\n<div aria-live=\"polite\" id=\"soliloquy-container-67177\" class=\"soliloquy-container soliloquy-transition-fade  soliloquy-theme-base\" style=\"max-width:875px;max-height:583px;\"><ul id=\"soliloquy-67177\" class=\"soliloquy-slider soliloquy-slides soliloquy-wrap soliloquy-clear\"><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-1 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-67222\" class=\"soliloquy-image soliloquy-image-1\" src=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Vitrine-875x583_c.jpg\" alt=\"Etam Flagship Store Geneva Confederation Center Vitrine\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-2 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-67206\" class=\"soliloquy-image soliloquy-image-2\" src=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Inside-Inauguration-875x583_c.jpg\" alt=\"Etam Flagship Store Geneva Confederation Center Inside Inauguration\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-3 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-67218\" class=\"soliloquy-image soliloquy-image-3\" src=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-View-Inside-875x583_c.jpg\" alt=\"Etam Flagship Store Geneva Confederation Center View Inside\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-4 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-67202\" class=\"soliloquy-image soliloquy-image-4\" src=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Inside-875x583_c.jpg\" alt=\"Etam Flagship Store Geneva Confederation Center Inside\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-5 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-67190\" class=\"soliloquy-image soliloquy-image-5\" src=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Cabins-875x583_c.jpg\" alt=\"Etam Flagship Store Geneva Confederation Center Cabins\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-6 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-67194\" class=\"soliloquy-image soliloquy-image-6\" src=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Homewear-875x583_c.jpg\" alt=\"Etam Flagship Store Geneva Confederation Center Homewear\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-7 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-67210\" class=\"soliloquy-image soliloquy-image-7\" src=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Laurent-Milchior-875x583_c.jpg\" alt=\"Etam Flagship Store Geneva Confederation Center Laurent Milchior\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-8 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-67198\" class=\"soliloquy-image soliloquy-image-8\" src=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Inauguration-DJ-875x583_c.jpg\" alt=\"Etam Flagship Store Geneva Confederation Center Inauguration DJ\" \/><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-9 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none\"><img decoding=\"async\" id=\"soliloquy-image-67214\" class=\"soliloquy-image soliloquy-image-9\" src=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Plumes-875x583_c.jpg\" alt=\"Etam Flagship Store Geneva Confederation Center Plumes\" \/><\/li><\/ul><\/div><noscript><style type=\"text\/css\">#soliloquy-container-67177{opacity:1}<\/style><\/noscript>\n<p>&nbsp;<\/p>\n<p>Fotos: EGGevents\/XavierFerrand<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der franz\u00f6sische Konzern Etam erweitert seine Pr\u00e4senz in der Schweiz mit einer neuen Boutique. Am 9. Dezember 2021 wurde der Flagship-Store im Conf\u00e9d\u00e9ration Center in Genf eingeweiht. Die Boutique in Genf setzt ein starkes Zeichen! In einer Zeit, in der der Einzelhandel einer der durch die COVID-Pandemie am st\u00e4rksten betroffenen ist, signalisiert die Er\u00f6ffnung eines [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":67181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[94,154],"tags":[],"class_list":["post-67230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-de","category-press-corner-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand News: Etam Flagship Store Conf\u00e9d\u00e9ration Centre Genf - Coolbrandz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coolbrandz.com\/de\/etam-genf\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand News: Etam Flagship Store Conf\u00e9d\u00e9ration Centre Genf - Coolbrandz\" \/>\n<meta property=\"og:description\" content=\"Der franz\u00f6sische Konzern Etam erweitert seine Pr\u00e4senz in der Schweiz mit einer neuen Boutique. Am 9. Dezember 2021 wurde der Flagship-Store im Conf\u00e9d\u00e9ration Center in Genf eingeweiht. Die Boutique in Genf setzt ein starkes Zeichen! In einer Zeit, in der der Einzelhandel einer der durch die COVID-Pandemie am st\u00e4rksten betroffenen ist, signalisiert die Er\u00f6ffnung eines [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coolbrandz.com\/de\/etam-genf\/\" \/>\n<meta property=\"og:site_name\" content=\"Coolbrandz\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-16T07:02:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-19T15:18:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Ribbon-Cut-Laurent-Milchior.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"875\" \/>\n\t<meta property=\"og:image:height\" content=\"492\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eileen Schuch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eileen Schuch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/coolbrandz.com\/de\/etam-genf\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/coolbrandz.com\/de\/etam-genf\/\"},\"author\":{\"name\":\"Eileen Schuch\",\"@id\":\"https:\/\/coolbrandz.com\/de\/#\/schema\/person\/575bd6c5f2758b13046a5d49cd97ce63\"},\"headline\":\"Brand News: Etam Flagship Store Conf\u00e9d\u00e9ration Centre Genf\",\"datePublished\":\"2021-12-16T07:02:47+00:00\",\"dateModified\":\"2022-05-19T15:18:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/coolbrandz.com\/de\/etam-genf\/\"},\"wordCount\":544,\"publisher\":{\"@id\":\"https:\/\/coolbrandz.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/coolbrandz.com\/de\/etam-genf\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/coolbrandz.com\/wp-content\/uploads\/2021\/12\/Etam-Flagship-Store-Geneva-Confederation-Center-Ribbon-Cut-Laurent-Milchior.jpg\",\"articleSection\":[\"Fashion\",\"Press Corner\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/coolbrandz.com\/de\/etam-genf\/\",\"url\":\"https:\/\/coolbrandz.com\/de\/etam-genf\/\",\"name\":\"Brand News: Etam Flagship Store Conf\u00e9d\u00e9ration Centre Genf - 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Am 9. Dezember 2021 wurde der Flagship-Store im Conf\u00e9d\u00e9ration Center in Genf eingeweiht. Die Boutique in Genf setzt ein starkes Zeichen! 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