Next stop on the 40th Anniversary Tour -- Downtown LA! OPI transports its consumers to the contemporary streets of downtown Los Angeles, where big city culture meets modern expansion. With 12 colours in four different formulas in hues ranging from trans-seasonal to the dramatic, the Downtown LA Collection offers a...

"Rattle and Roll", that was the motto when essie launched its iconic Repstyle Collection in 2013. Coolbrandz was the agency mandated with Influencer Relations at the time, and Influencer meant "Blogger" as Instagram was only just starting to become popular in Switzerland. Most bloggers in these years were in fact...

All bepure products are vegan, no ingredients of animal origin are used in the process. In fact, bepure is the first Swiss natural cosmetics brand that has all its products vegan-certified by Swissveg with the V-label. The products are developed, tested and manufactured in collaboration with selected producers in...

Experience the fusion of modernity and history with the new ARTDECO Bronzing Collection, Goddess of the Sun, transporting Cleopatra's iconic look into 2024. Reflecting the power of Cleopatra and ancient Egypt, the collection features golden packaging with striking design elements. Earthy and terracotta tones meet...

Be a Little Bit Naughty and a Little Bit Nice This Holiday ‘23 with OPI’s Terribly Nice Collection - #OPITerriblyNice Make a list and check it twice, you’re going to want all 14 limited edition shades from OPI’s Terribly Nice Collection for Holiday 2023. The collection embraces everyone’s inner duality with seven...

As the temperatures change from one season to another, our skin needs to adjust. That can cause stress and irritation. Behold! We called in some help from our friends at Think Nordic, and present to you the fantastic Bioeffect Skin Saviors Duo: Bioeffect EGF Serum and Bioeffect Imprinting Hydrogel Masks.  ...

ANGAN Icelandic natural skincare was born out of Iceland's ingrained cultural rituals - bathing in natural geothermal pools - in the arctic ocean and using ancient remedies with wild, hand-picked arctic botanicals, which have been used for centuries to care for and heal the skin. A great addition to any bathroom and...

OPI Repair Mode: Tested and Reviewed by Swiss Influencers - OPI Nail Care Giveaway in the value of CHF 185 When OPI Switzerland launched the new and revolutionary nail serum Repair Mode earlier this year, we invited Swiss influencers to put the serum to the test. The feedback we received was unanimous: it is a truly...

For the upcoming autumn-winter season, all signs point to the Big Zodiac Energy by OPI collection. Mesmerising sage, mint, and gold capture Earth signs’ tranquil nature, while water signs make a splash with a dreamy baby blue, cobalt, and holographic silver. Fire signs light the way with a fierce red, burgundy, and...

OPI Switzerland launches Repair Mode, an innovation that sees OPI, the #1 global professional nail brand, revolutionising the nail care category.       What is Repair Mode? Repair Mode is a concentrated, deeply penetrating nail serum to repair and strengthen nails from the inside, unlike products on...