SBB - the Swiss Railway System - is one of the most popular and well-known brands in Switzerland. “Unterwegs zuhause” - at home while on the way - was the motto of a large scale national campaign in 2016. Part of which was to gather insights into customer satisfaction with SBB's services. The company came to our...

Thanks in part to scenic posts on social media that accentuate the beauty of once lesser-known countries, places, like Croatia have been propelled into stardom with travelers. Another country experiencing this boost is the small island nation of Iceland, which was once a blip on the map but is now a nature...

After visiting Japan for the first time in 2014, I never thought that shortly later I’d get to go back on a new five-week Asian adventure! From the first moment I set foot on Nippon soil I fell in love with the boundless hospitality and kindness of the Japanese people – they truly are the sweetest and gentlest souls...

Shortly after launching Coolbrandz on 11.11.11, I was invited on my very first Influencer Campaign as participant: to La Chaux-de-Fonds in Switzerland. It was in early 2012 and there was still snow! I remember that detail because it was glistening in the sun and made the long avenue in the middle of the city look...

Croatia is situated south of Italy and about five times bigger than Switzerland. Its coastline on the Adriatic Sea is stunning. There are 1246 islands, of which 47 are permanently inhabited. Hvar, Krk or Rab are among the better known. The capital is Zagreb and its medieval upper town, Gornji Grad, is a major tourist...

Switzerland has been my home for the last three years and have been several times to Geneva before, but only passing through on my way to the airport. So this time, when I was invited to stay a weekend and explore Geneva, I happily accepted, of course! Two days… that is not a lot to try out everything that this...

Spain has long been a recognized hub of world tourism. The historic nation consistently ranks within the top 5 of most visited countries -- and not without reason. Spain is perhaps the country that most qualifies for the cliché "it has it all". Brilliant beaches, a boisterous and friendly native population, fine art,...

Journey Through Enchantment: Discovering the 10 Most Beautiful Christmas Markets in Europe As the winter season blankets Europe in a soft, festive glow, the continent transforms into a magical wonderland of twinkling lights, festive decorations, and the delightful scent of seasonal treats. Nowhere is this enchantment...

Are you planning to spend time in Geneva? The beautiful city located on the shores of Lac Léman and close to the Alps is easy to reach by plane, train, or car. Its hotel offer is excellent and particularly advantageous on the weekends. In addition, numerous innovative services make Geneva an ideal destination for a...

When decorating a vacation rental home, there are plenty of things to think about. A well-decorated vacation rental can make a big difference between your short-term rental being fully-booked and you becoming an Airbnb Superhost, and struggling to receive booking requests. From researching your market through to...