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BMW Startup Garage: In-car gaming with AirConsole

The BMW Startup Garage is the venture client unit of the BMW Group. Every year, it exchanges ideas with over 1’000 startups worldwide and looks for innovations that can serve as a strategic benefit for products, services, and processes of the BMW Group. This...

Alfa Romeo 4C Designer’s Cut: 10th anniversary of 4C

“Alfa Romeo 4C Designer’s Cut”: a Heritage one-off on the 10th anniversary of the 4C Launched in 2013, the Alfa Romeo 4C still embodies the brand’s values of Italian style, performance, and technical excellence aimed at providing the most enjoyable driving experience...

La Nuova Dolce Vita: Ferrari Roma Driving Experience

When you get invited to spend the day in a magnificent location enjoying La Dolce Vita… you say YES! I had the extreme pleasure to test the Ferrari Roma and to get a private golf lesson at the prestigious Golf Club de Bonmont. As I walked up the stone path to meet my...