The BMW Startup Garage is the venture client unit of the BMW Group. Every year, it exchanges ideas with over 1’000 startups worldwide and looks for innovations that can serve as a strategic benefit for products, services, and processes of the BMW Group. This...
“Alfa Romeo 4C Designer’s Cut”: a Heritage one-off on the 10th anniversary of the 4C Launched in 2013, the Alfa Romeo 4C still embodies the brand’s values of Italian style, performance, and technical excellence aimed at providing the most enjoyable driving experience...
When you get invited to spend the day in a magnificent location enjoying La Dolce Vita… you say YES! I had the extreme pleasure to test the Ferrari Roma and to get a private golf lesson at the prestigious Golf Club de Bonmont. As I walked up the stone path to meet my...
BMW first to bring digital art into vehicles. Artist Cao Fei creates Digital Art Mode. On the occasion of the Consumer Electronics Show (CES), BMW will present its Digital Art Mode and will be the first to bring digital art into vehicles. Internationally renowned...
Maserati is celebrating the 55th anniversary of the Ghibli. On 3 November 1966, the Maserati Ghibli made its debut on the world stage, at the Ghia stand at the Turin Motor Show. A new interpretation of the concept of a gran turismo car, the two-seater coupé was...
The new fully electric Fiat 500 was first presented in Switzerland last October in the exclusive Jelmoli department store in Zurich. This year, to celebrate the arrival of its newest family member, Fiat Switzerland paired with Montblanc and organised a lifestyle event...
