BMW Group: new proving ground in Sokolov
BMW Group launches proving ground for automated driving and parking in Sokolov, Czech Republic. BMW’s largest test site in the world at 600 hectares Ongoing development of highly and fully automated driving and parking 300 million Euro investment 100 new jobs 100 percent green electricity and the highest...
BMW Startup Garage: In-car gaming with AirConsole
The BMW Startup Garage is the venture client unit of the BMW Group. Every year, it exchanges ideas with over 1'000 startups worldwide and looks for innovations that can serve as a strategic benefit for products, services, and processes of the BMW Group. This way, BMW ensures early access to innovations and can help...
Alfa Romeo 4C Designer’s Cut: 10th anniversary of 4C
“Alfa Romeo 4C Designer’s Cut”: a Heritage one-off on the 10th anniversary of the 4C Launched in 2013, the Alfa Romeo 4C still embodies the brand’s values of Italian style, performance, and technical excellence aimed at providing the most enjoyable driving experience in total safety. To celebrate the compact...
La Nuova Dolce Vita: Ferrari Roma Driving Experience
When you get invited to spend the day in a magnificent location enjoying La Dolce Vita… you say YES! I had the extreme pleasure to test the Ferrari Roma and to get a private golf lesson at the prestigious Golf Club de Bonmont. As I walked up the stone path to meet my hosts for the day, my eyes were immediately drawn...
Brand News: CES 2022 – BMW first to bring digital art into vehicles
BMW first to bring digital art into vehicles. Artist Cao Fei creates Digital Art Mode. On the occasion of the Consumer Electronics Show (CES), BMW will present its Digital Art Mode and will be the first to bring digital art into vehicles. Internationally renowned Chinese multimedia artist Cao Fei created the Digital...
Brand News: The Maserati Ghibli – A powerful car named for a powerful wind celebrates 55 years
Maserati is celebrating the 55th anniversary of the Ghibli. On 3 November 1966, the Maserati Ghibli made its debut on the world stage, at the Ghia stand at the Turin Motor Show. A new interpretation of the concept of a gran turismo car, the two-seater coupé was designed by Giorgetto Giugiaro. The name recalled a...
New Fiat 500 Electric Range – Influencer Event Bellevue Palace Bern
The new fully electric Fiat 500 was first presented in Switzerland last October in the exclusive Jelmoli department store in Zurich. This year, to celebrate the arrival of its newest family member, Fiat Switzerland paired with Montblanc and organised a lifestyle event at the prestigious Hotel Bellevue Palace in Bern,...
Brand News: Ferrari Opens New Classiche Showroom at Niki Hasler in Basel
New Classiche Showroom opened at Niki Hasler AG. Worldwide unique color sample wall with over 200 historic Ferrari colors. A Unique Place dedicated to ExcellenceFerrari is delighted to announce the opening of a brand-new Official Ferrari Showroom at Niki Hasler AG. Located in Basel, the new classiche showroom will...
Brand News: Ferrari Opens New Classiche Showroom at Niki Hasler in Basel
New Classiche Showroom opened at Niki Hasler AG. Worldwide unique color sample wall with over 200 historic Ferrari colors. A Unique Place dedicated to ExcellenceFerrari is delighted to announce the opening of a brand-new Official Ferrari Showroom at Niki Hasler AG. Located in Basel, the new classiche showroom will...
Genesis Europe: Launch Event in Interlaken
As the name implies, Genesis is all about creation and this Korean car brand is aiming to create a distinct experience for its clients. To that end, we were invited to take part in the official launch of Genesis Europe in Interlaken at the renowned Victoria-Jungfrau Grand Hotel. Of course, I readily accepted the...