OPI Switzerland launches Repair Mode, an innovation that sees OPI, the #1 global professional nail brand, revolutionising the nail care category.       What is Repair Mode?   Repair Mode is a concentrated, deeply penetrating nail serum to repair and strengthen nails from the inside, unlike...

The KURE BAZAAR brand was founded in 2012 by Kartika Luyet, a model and TV personality. Since then, the brand produces healthy, natural nail polishes, nail care and lipsticks in the most trendy colours.   Kure Bazaar Cactus Collection   This season, Kure Bazaar is expanding its trendy color palette with the...

Experience the fusion of modernity and history with the new ARTDECO Bronzing Collection, Goddess of the Sun, transporting Cleopatra's iconic look into 2024. Reflecting the power of Cleopatra and ancient Egypt, the collection features golden packaging with striking design elements. Earthy and terracotta tones meet...

In 2012, just when I started out with coolbrandz, while reading a magazine, I discovered an article about Santal Massoïa, the then newest creation by Jean Claude Ellena, my favorite perfumer.   Hermessence, the collection   This fragrance is part of the Hermessence collection and, as I called out: "I must...

Next stop on the 40th Anniversary Tour: Downtown LA! OPI transports its consumers to the contemporary streets of downtown Los Angeles. Here, big city culture meets modern expansion. With 12 colours in four different formulas in hues ranging from trans-seasonal to the dramatic! The Downtown LA Collection offers a...

All bepure products are vegan, no ingredients of animal origin are used in the process. In fact, bepure is the first Swiss natural cosmetics brand that has all its products vegan-certified by Swissveg with the V-label. The products are developed, tested and manufactured in collaboration with selected producers in...

"Rattle and Roll", that was the motto when essie launched its iconic Repstyle Collection in 2013. Coolbrandz was the agency mandated with Influencer Relations at the time. And Influencer meant "Blogger" as Instagram was only just starting to become popular in Switzerland. Most bloggers in these years were in fact...

Often, nail polish removers are not really best friends with our nails, right? Now, imagine a remover without chemicals, without acetone, without toxic ingredients and without unpleasant odour? Nope, you are not dreaming!       Kure Bazaar is once again revolutionising the manicure by launching a...

OPI Repair Mode: Tested and Reviewed by Swiss Influencers - OPI Nail Care Giveaway in the value of CHF 185 When OPI Switzerland launched the new and revolutionary nail serum Repair Mode earlier this year, we invited Swiss influencers to put the serum to the test. The feedback we received was unanimous: it is a truly...

For the upcoming autumn-winter season, all signs point to the Big Zodiac Energy by OPI collection. Mesmerising sage, mint, and gold capture Earth signs’ tranquil nature, while water signs make a splash with a dreamy baby blue, cobalt, and holographic silver. Fire signs light the way with a fierce red, burgundy, and...