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Watches and Wonders: A Record-Breaking Celebration of Time

Big numbers, bold designs, and major buzz! Watches and Wonders Geneva 2025 just wrapped, and wow—what a show! With more brands, more fans, and more magic than ever, it’s clear: this event is the place to be for all things watchmaking.       More People,...

TAG Heuer at Watches & Wonders 2025

TAG Heuer turned heads at Watches & Wonders 2025 in Geneva. With bold design, immersive storytelling, and unmatched precision, the Swiss luxury watchmaker made a powerful statement. More than a showcase, it was an experience that embodied the brand’s legacy of...

Hublot Zermatt Reopens: Iconic Boutique Reimagined

Hublot has reopened its boutique in Zermatt, blending luxury with the charm of the Swiss Alps. Nestled in the heart of Zermatt, the boutique stands against the stunning backdrop of the Matterhorn. The space embodies Hublot’s ethos of innovation and tradition. With a...

Brand New: TAG Heuer Carrera Purple

TAG Heuer kicks off 2025 with two stunning additions to its iconic Carrera collection. Revealed at LVMH Watch Week in Los Angeles, the TAG Heuer Carrera Chronograph and Carrera Chronograph Tourbillon boast a striking black-to-purple gradient dial. These timepieces...

This Sunday: Geneva Watch Days Charity Auction

The Geneva Watch Days charity auction returns on Sunday, 1 September 2024 at Rotonde du Mont-Blanc, 5:00 pm. Organized with Phillips in Association with Bacs & Russo, this event will not feature watches! Instead, unique objects and experiences are up for grabs!...

Iceland with Luminox: Launch of ICE-SAR Arctic Series 1000

Over the years, since launching Coolbrandz, I got to experience some pretty cool things – and for that, I am eternally grateful! One of the most impressive experiences I was afforded so far: spend a couple of days in Iceland with Luminox. The reason: the Swiss...