The new fully electric Fiat 500 was first presented in Switzerland last October in the exclusive Jelmoli department store in Zurich. This year, to celebrate the arrival of its newest family member, Fiat Switzerland paired with Montblanc and organised a lifestyle event at the prestigious Hotel Bellevue Palace in Bern, to which we were invited.
As for location, this hotel was the perfect choice for the event! It is the official guest house of the Swiss government and as such, filled with history and the aura left behind by the many international personalities who stayed at the Bellevue. Over 150 years of hosting politicians, heads of state and diplomats from all over the world… there is many an anecdote to tell! Situated in the heart of the Swiss capital, the hotel offers wonderful views of the Bernese Alps and splendid Belle Époque salons. It was fantastic to get a glimpse “Behind the Scenes” of this historic luxury hotel that is renowned for its extraordinary hospitality.
After a presentation of the new Fiat 500e range and lunch at the Noumi, the hotel’s chic urban grill serving world cuisine, Ana got to go on a ride through the city in the car of her choice: Rose Gold!
Presentation of the entire model range of the new Fiat 500 in the Bellevue Palace in Bern
Following the unveiling of the new all-electric Fiat 500 last October at the exclusive Jelmoli department store in the heart of Zurich, a lifestyle event took place at the prestigious Hotel Bellevue Palace in Bern. As the official guest house of the Swiss government and a place full of history and exciting anecdotes for over 150 years, the Hotel Bellevue Palace is the only grand hotel in the heart of the capital and a meeting place for politicians, heads of state and diplomats from all over the world. Its magnificent Belle Époque salons, the magnificent view of the Bernese Alps are a true “belle vue” and together with the warm hospitality make this luxury hotel truly unique.
During the event, twenty top Swiss influencers and bloggers had the opportunity to take part in an exclusive behind-the-scenes tour of one of the oldest and most iconic hotels in the Helvetic Confederation. In addition, you could test drive the entire range of the first all-electric Fiat 500, the only zero-emission car available in three body styles: hatchback, cabriolet and 3+1.
A special thank you to the Montblanc brand for contributing to the success of the event.