In 2012, just when I started out with coolbrandz, while reading a magazine, I discovered an article about Santal Massoïa, the then newest creation by Jean Claude Ellena, my favorite perfumer. Hermessence, the collection This fragrance is part of the...
Next stop on the 40th Anniversary Tour: Downtown LA! OPI transports its consumers to the contemporary streets of downtown Los Angeles. Here, big city culture meets modern expansion. With 12 colours in four different formulas in hues ranging from trans-seasonal to the...
“Rattle and Roll”, that was the motto when essie launched its iconic Repstyle Collection in 2013. Coolbrandz was the agency mandated with Influencer Relations at the time, and Influencer meant “Blogger” as Instagram was only just starting to...
All bepure products are vegan, no ingredients of animal origin are used in the process. In fact, bepure is the first Swiss natural cosmetics brand that has all its products vegan-certified by Swissveg with the V-label. The products are developed, tested and...
Experience the fusion of modernity and history with the new ARTDECO Bronzing Collection, Goddess of the Sun, transporting Cleopatra’s iconic look into 2024. Reflecting the power of Cleopatra and ancient Egypt, the collection features golden packaging with...
Be a Little Bit Naughty and a Little Bit Nice This Holiday ‘23 with OPI’s Terribly Nice Collection – #OPITerriblyNice Make a list and check it twice, you’re going to want all 14 limited edition shades from OPI’s Terribly Nice Collection for Holiday 2023. The...
