Influencer Campaign: Ascona Locarno Tourism

With Coolbrandz, we are often invited ourselves for Press Trips, Live PR, or content production and sometimes, we get to take some of our Influencer friends with us.

One example is this Influencer Trip to Ticino for which we were mandated by Ascona Locarno Tourism in 2016.


Influencer Campaign Ascona Locarno Tessin



We selected a small group of travel, gourmet, and lifestyle creators among our vast community, and organised an Influencer Trip to Ticino for JazzAscona from 24 – 26 June 2016.

Ascona is worth a visit at any time, but during the Jazz Festival the city puts on her finest attire. Music on every street corner, entertainment all night long. It’s Lago Maggiore on New Orleans time!


Our hotel Partner was Park Hotel Delta, Via Delta 137 – 141, 6612 Ascona, +41 91 785 77 85, www.parkhoteldelta.ch. The hotel enjoys a privileged position in a green setting with a Mediterranean vibe, just a few minutes walk from the center of Ascona. Our stay included breakfast, access to the park and the wellness center. It is a great spot if you are looking for something authentic, calm, surrounded by nature, yet not too far from the city center.


The program we compiled aimed at showing as much of the splendid nature, the gourmet offering of the region, and local attractions, as possible over one weekend, and to allow our guests to enjoy the full Jazz Festival Experience. After all, the aim of this trip was to be able to immerse fully in the atmosphere of JazzAscona, whilst getting a 360° snapshot of the touristic offer of the region, and to have time enough to produce and share quality content that would inspire other travellers to visit Ascona Locarno. And here the details:


Friday, 24.06.16

Arrival in Locarno and transfer to Ascona, check-in at Park Hotel Delta, meeting a representative of Ascona Locarno Tourism, dinner at the hotel’s restaurant. Thereafter, joining the events at JazzAscona.


Saturday, 25.06.16

Joint breakfast in the morning, meet-up with representative of Ascona Locarno Tourism, departure by boat to the Brissago Islands, discovery of the Botanical Garden, lunch at the Hotel Restaurant, departure by boat for Ascona, spare time in the afternoon to explore the city. We even got enough time to visit the Termali Salini & SPA, and the Lido Locarno! The highlight of the night: Louisina Food Experience,  and a concert with China Moses.


Sunday, 26.06.16

After breakfast, discovery of Locarno: old town, Madonna del Sasso, and so forth with a local guide. Then, ascent to Cardada mountain world and lunch at the restaurant there.


About Ascona Locarno, the pearl at Lago Maggiore

Ascona, the pearl of Lake Maggiore, is an unmissable tourist destination, a lakeside paradise embraced by an extraordinary history filled with art and culture. Many artists have left their mark on the village enveloped in idyllic nature. Locarno, located on the right bank of the Verbano, is the city of cinema by the lake. It lets itself be discovered by its picturesque atmosphere and its rich history. Renowned revolutionaries, philosophers, writers, poets and artists have graced the trails of the region.

The Lago Maggiore region hosts important events throughout the year! As the capital of Swiss cinema with its Film Festival (Festival del film Locarno) and its musical offer during the summer (i.e. JazzAscona), there is something for everyone!

Speaking of tastes, the offer of gastronomic delights in Ascona-Locarno is vast: from starred restaurants to traditional “grottos”, you will be surprised by the magical flavours of the region!

The same with accommodation. From 5-star hotels by the lake to small bed & breakfasts hidden in the valley, from the modern and exclusive hotel offering all the comforts of a traditional inn; the choice is wide and varied.


Ascona Locarna Lungo Lago Night



Destination marketing and influencer relations

If you would like to know more about this Influencer Campaign for Ascona Locarno Tourism, if you are interested in integrating influencer marketing in your strategy, if you think you need consulting first, or if you are looking for an experienced agency and want to work with us, please do not hesitate to reach out.