In times when togetherness, open exchange and emotional connection are more important than ever, Jim Beam invites you to enjoy shared experiences and carefree moments with musical events all over the world. At the first Jim Beam Welcome Session in Austria, Julian Le Play delighted his fans on the stage of the Wiener Badeschiff!
Jim Beam “Always Welcome” is the clear commitment to an open and inspiring “Welcoming Spirit”. The Jim Beam Welcome Sessions are unique events that take place around the world. This year, the event is brought to Austria for the first time. “You’re welcome here” – this commitment is deeply rooted in the company, the world’s No. 1 among bourbon whiskeys, and goes back to Master Distiller Fred Noe with his famous motto “Come as a friend, leave as family”.
The special welcoming spirit of the Jim Beam Welcome Sessions
On May 23rd, we could experience this special attitude to life with the Jim Beam Welcome Sessions in Austria. The event took place in the unique atmosphere of the Badeschiff in Vienna: An exclusive concert with Julian Le Play, to which 100 music fans, who had won their tickets via Jim Beam’s own competition page, were invited.
Karin Kucova, Brand Activation Manager Beam Suntory Austria:
“Jim Beam wants to focus on the connecting power of music to create unique live experiences and thus make the spirit behind “Always Welcome” tangible. The Jim Beam Welcome Sessions are a platform for unique moments that welcome everyone and connect them even more closely.”
„Unplugged“ feeling with Tina Naderer and Julian Le Play in Vienna
Captivating live music in the exclusive and summery ambience of the Badeschiff in Vienna for 100 winners – that was the first Jim Beam Welcome Session in Austria.
Tina Naderer opened the musical evening and delighted the Jim Beam Welcome Session guests with soulful ballads and rousing pop songs. The exceptional talent Julian Le Play then enchanted the audience – pure goose bumps! The concert took place in a relaxed lounge atmosphere and with the refreshing Jim Beam Welcoming Spirit.
A guaranteed unforgettable experience for everyone involved!
The Jim Beam Welcome Sessions
Unique music events and emotional live concerts create a special atmosphere for relaxed and open exchange between different people.
In addition, everyone is invited to try and enjoy the perfect bourbon for Jim Beam’s refreshingly diverse drinks. Ideal for enjoying a variety of mixed drinks, whiskey highballs and a wide range of cocktails with fruity or sparkling notes with friends and simply having a good time!
No matter which drink you prefer, everyone is always welcome at Jim Beam.
Jim Beam continues global Always Welcome campaign
On the international level, Jim Beam focuses on the spirit of community and connection as well – music fans and their favourite artists can finally meet and celebrate again.
The highlight of the global Welcome Sessions is the partnership with the world-famous rock band Muse. This special and attention-grabbing collaboration offers various live experiences during the band’s festival tour.
Started in 2022 with a concert at the legendary Cavern Club in Exeter, England – the location that welcomed the rock band to a gig for the first time many years ago – the tour culminated last year in an extraordinary welcome session: On site at the Jim Beam Distillery in Clermont, Kentucky.