When you see this picture, what is the first thing that comes to your mind? Right: White Party! Sunny beaches, a private port or chilling poolside with the beautiful people that are your friends… Lanson is the promise of summer.
The ultimate summer drink in fact! It is elegant, refreshing and lively. Lanson White Label is the first Champagne in the world to be conceived specifically for experimenting with aromas.
A Concept Drink
An original drinking concept that provides brand new experiences, so to speak.
Lanson White Label can be adapted and enjoyed according to your personal taste at any given moment.
Cherries, orange zest or mint… your call! The fresh and natural ingredients that you add will be subtly revealed.
Tasting Notes
A wonderful blend of 35% Chardonnay, 50% Pinot Noir and 15% Pinot Meunier.
Aged 3 years, Lanson White Label is of straw yellow colour and features lively fine bubbles.
On the nose, aromas of white flowers and summer pear are punctuated by mineral notes. On the palate, the impact is soft and delicate.
Flavours of white fruit develop, grow and contribute to a long-lasting sensation. The finish, with a soft chalk minerality and freshness, provides the seal that is so typical of the Lanson signature.
So the question is not IF but WHEN is this party going to get started?
Coolbrandz Influencer Lunch
At the launch of Lanson White Label in Switzerland, Coolbrandz was mandated with an Influencer Campaign. Below are some impressions from the event.
Follow #lansonwhitelabel on Insta for all the good vibes around this fine beverage! Or maybe you want to contribute to the buzz? Tchin tchin!