Next stop on the 40th Anniversary Tour — Downtown LA! OPI transports its consumers to the contemporary streets of downtown Los Angeles, where big city culture meets modern expansion.
With 12 colours in four different formulas in hues ranging from trans-seasonal to the dramatic, the Downtown LA Collection offers a versatile palette; including a reimagining of the iconic Lincoln Park After Dark!
Gender-fluid hues of lilac and pink mix with warm tones of metallic rose and rich auburn brown. Bold hues of raspberry, cherry red, plum, and green pine are counterbalanced by post-punk dusty and dark shades of blue and gray.
“We’re continuing our hometown 40th anniversary celebration and exploring an area of the city that’s been shaped by the heritage of many cultures — downtown Los Angeles,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann.
“With this collection, we’ve blended historic downtown LA with new revival; this concept is epitomized by the shade Abstract After Dark, which is an updated version of Lincoln Park After Dark, OPI’s iconic vampy dark hue. Inspired by the glittering nights of Los Angeles, this shade pairs deep blue hues of blue and purple with the shimmering sparkle of sunset along the city skyline.”
“Along with its rich heritage and modern museums, downtown LA is known for its vibrant art scene,” adds OPI Global Director of Color Collections Jill Bartoshevich.
“Ever-changing, ephemeral murals energize the city streets and inspired the 12 shades in this collection. One standout, Angels Flight to Starry Nights, is a bright, holographic sky-blue shimmer that captures the vitality and beauty of downtown LA.
This shade is also emblematic of the shift to trans-seasonal hues, with consumers looking for a variety of colours including brighter, lighter shades, to wear throughout fall and winter.”
Shade names speak to favorite downtown locales: 7th & Flower is an iconic intersection in the heart of the city, Isn’t It Grand Avenue is home to major art museums like The Broad and MOCA, Angel’s Flight to Starry Nights was inspired by the Angel’s Flight railway in Bunker Hill, My Studio’s on Spring is named after Spring Street, Graffiti Sweetie pays homage to all the vibrant murals, and Art Walk in Suzi’s Shoes is a nod to the art district’s many art walks.
The 12 Downtown LA Collection shades are available in GelColor, Infinite Shine and Nail Lacquer formulas, including: Metallic Composition, a shimmery rose gold that’s a sketch of your imagination; Graffiti Sweetie – Make a statement with this perfectly sweet crème lilac; (P)Ink on Canvas – A pastel crème blush for your own interpretation; Espresso Your Inner Self – Bring out your inner artist with a deep espresso brown; 7th & Flower – Bloom into a magenta motif with this ode to Downtown LA; Art Walk in Suzi’s Shoes – A crimson crème red made for walking into galleries; Isn’t It Grand Avenue – Channel museum nights with this intensely dark navy blue; Angel’s Flight to Starry Nights – Twinkle with a shimmery wash of dusky cool blue; OPI DTLA – A deep downtown gray you’ll absolutely fall for; Abstract After Dark – A shimmery midnight purple that will spark your creativity; Violet Visionary – Hue will be posing in this rich violet crème; My Studio’s On Spring – A lush, deep green that’s a work of art.
GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a high-shine finish and traditional lacquer application. Nail Lacquer features a highly pigmented, rich formula for even application without streaking.
Recommended retail price: CHF 24.90 per Infinite Shine 15 ml, CHF 19.90 per Nail Lacquer 15 ml
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