Influencer: Power of Comment Marketing
In the dynamic landscape of social media, influencers have mastered the art of connecting with their audience on a personal level. Beyond the visual appeal of curated content, a lesser-known yet powerful strategy has emerged – Comment Marketing. In this blog post, we'll delve into the realm of influencers who...
Ebikon in Switzerland: Cool things to see and do
Nestled in the heart of Switzerland, Ebikon is waiting to be discovered by travellers seeking a perfect blend of natural beauty, cultural richness, and modern amenities. This picturesque town, not far from Lucerne, offers a unique experience that combines historical charm with contemporary comforts: cozy cafes,...
Obrist YOLO: A colourful dinner for two – Recipe
Having food delivered or cooking at home ... that is often the question. What if you could stay in and dine as you would in a restaurant? Why not surprise your favorite person with a home-cooked 3-course meal and spend a really romantic evening à la casa? Here is a healthy three-course menu full of flavours and...
Don’t Crack Under Pressure: David Guetta, Tag Heuer and Time
Do you like EDM? Okay, maybe you don’t. My mum doesn’t even know what it is but she knows David Guetta! Even if your heart does not beat at 128bpm and Electronic Dance Music, House and all that Jazz is not your musical genre of predilection, the name of this highflying DJ will resonate with you. David’s story is one...
Influencer Campaign 2013: essie Repstyle
"Rattle and Roll", that was the motto when essie launched its iconic Repstyle Collection in 2013. Coolbrandz was the agency mandated with Influencer Relations at the time, and Influencer meant "Blogger" as Instagram was only just starting to become popular in Switzerland. Most bloggers in these years were in fact...
Bepure natural, vegan Skincare
All bepure products are vegan, no ingredients of animal origin are used in the process. In fact, bepure is the first Swiss natural cosmetics brand that has all its products vegan-certified by Swissveg with the V-label. The products are developed, tested and manufactured in collaboration with selected producers in...
Iceland with Luminox: Launch of ICE-SAR Arctic Series 1000
Over the years, since launching Coolbrandz, I got to experience some pretty cool things - and for that, I am eternally grateful! One of the most impressive experiences I was afforded so far: spend a couple of days in Iceland with Luminox. The reason: the Swiss watchmaker has partnered with ICE-SAR, the Icelandic...
YouMo eCruiser: the statement bike for individualists
Like all teenagers, Jon one day had the desire for freedom and mobility and a vehicle that enabled him to get around. You know what it is like to be young and to just want to get out there… At this age you want to be motorized: scooter or moped, anything else is just not cool, right? Fine. BUT: at our day and age,...
Bali, where magic happens
Bali is my absolute favorite place, so close to my heart. I arrived here without planning and spent two magical months. When I hear this music I feel like I'm back there, sitting on the little terrace with a grateful heart and rambutans in my stomach. I found love in Bali. Love for myself. And...
Press Trip: Travelling Poland in the footsteps of Belvedere Vodka
At the invitation of Belvedere Vodka, I jumped on a plane to fly to Poland, ready for a three-day adventure with the brand. It was harvest time and Belvedere invited journalists and bloggers from around the globe to explore its universe and follow the production process of the vodka from the grain to the bottle....
Cinco de Mayo: 3 Tequila Cocktail Recipes
Wednesday, I am loving the sound of that because it chimes Weekend is approaching! And who says weekend, says cocktails - at least that's how we hold it at coolbrandz. If you follow me in Social Media, you will have picked up on the fact that I am a cocktail aficionado. I am following a couple of Instagram accounts...
Foodie’s delight: Dom Pérignon champagne food pairing night
One day, Dom Pérignon sent an invitation to a food experience that was "Not a dinner". Hum... intriguing! When I get an invitation to an exclusive culinary adventure like that, I am always super excited. It's what I prefer I think. It has to do with a lifelong passion for food, of which I made, for nearly fifteen...