SEPHORA created a new beauty experience in the German-speaking part of Switzerland: on Thursday, September 10th, the second Swiss branch opened ist doors in the Sihlcity shopping center in Zurich.
Bringing the world’s most passionate beauty community together, SEPHORA encourages its customers to freely develop their personal style through a unique beauty experience and innovative cosmetic brands. Since its beginnings around 50 years ago, SEPHORA has been a global pioneer for innovative beauty, inviting its customers to discover a universe for beauty and well-being.
With an experimental approach, SEPHORA enables its customers to view and test more than 15,000 products from 250 brands worldwide and to use individualized services – especially in the beauty hubs. Thanks to digital innovations, the SEPHORA beauty experience is available anytime and anywhere on the Internet and via mobile apps on all devices.
The new generation of SEPHORA boutiques offers a shopping world in which clients can discover the latest innovations. This immersive experience is enriched by the know-how of passionate beauty specialists.
The new boutique in Sihlcity offers an extensive selection of the hottest beauty brands and trends from all over the world. You can also find products from a constantly growing portfolio of prestige brands of which more than 50 are available in Switzerland only at SEPHORA. Among them: Sephora Collection, Fenty Beauty, Huda Beauty, Too Faced, Anastasia Beverly Hills, La Neige, Dr Jart, Origins, Pai, and Wishful. The extensive selection of products paired with a personalised customer service promises a unique and individual experience at every visit.
The Beauty Hub
The inviting heart of the shop is clearly visible from the outside and is communal. It offers the opportunity to discover one’s own beauty, learn about it, play with it and share it. Here, customers are offered professional advice from beauty experts who have extensive know-how and are always ready to help in choosing the most suitable product or to suggest a free 15-minute flash make-up.
Brow Bar Benefit
Benefit offers a hair removal and eyebrow beauty service, with or without an appointment (depending on availability), for a quick refreshing of the eye make-up!