Big numbers, bold designs, and major buzz! Watches and Wonders Geneva 2025 just wrapped, and wow—what a show! With more brands, more fans, and more magic than ever, it’s clear: this event is the place to be for all things watchmaking.
More People, More Passion 🔥
The vibe? Electric. Over 55,000 visitors came to Geneva for this year’s edition—12% more than last year. Retailers, journalists, and everyday watch lovers filled every corner of the city. Hotel stays jumped, public day tickets sold out, and the crowd couldn’t get enough.
Even the stats looked good:
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6,000 retailer reps (+5%)
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1,600 journalists (+7%)
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23,000 public day tickets sold (+21%)
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12,000 business meetings (+21%)
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43,000 hotel nights booked (+17%)
That’s not just growth—it’s momentum.
Geneva: The World’s Watch Capital 🌍
For a whole week, Geneva turned into a watch lover’s paradise. Brands from all over the world showed off their finest timepieces. From iconic legends to bold new names, 60 brands took part. Think Rolex, Cartier, Hublot, Patek Philippe, Hermès, Bulgari… and so many more.
The creative energy? Off the charts. Some houses celebrated their heritage. Others pushed boundaries with new textures, colours, and ultra-thin silhouettes.
One trend stood out: skeleton watches. The obsession with fine mechanics isn’t going anywhere. Precision is the new cool.
Stars, Selfies, and Social Buzz 🌟📲
Let’s talk celeb power. The event pulled a star-studded guest list—Usain Bolt, Simone Ashley, Roger Federer, Carl Lewis, and Hans Zimmer all dropped by. Selfies, stories, reels… you name it.
And the online hype? Massive. The official hashtag #watchesandwonders2025 reached over 700 million people(+17%). That’s next-level buzz.
Spotlight on the Next Generation 🧠✨
This year, the spotlight shined bright on young watch lovers. Nearly 10,000 students took part in school visits, guided tours, and hands-on workshops. Curious minds explored craftsmanship, precision, and Swiss savoir-faire.
The Watchmaking Village was packed! Future talents learned about careers in horology and even took part in SwissSkills 2025 qualifiers. Inspiring the next generation? Mission accomplished.
The City That Never Stops Ticking 🏙️🎶
The “In The City” program brought the joy of watchmaking into Geneva’s streets. Workshops filled up fast. Guided tours gave deep dives. Boutiques lit up for Thursday night’s party vibes—wrapping up with beats by Bon Entendeur. A crowd of all ages came out to celebrate this springtime of Swiss timepieces.
What’s Next? Only Time Will Tell… ⏳
From luxury icons to edgy newcomers, Watches and Wonders 2025 brought out the best of the industry. Craft meets culture, heritage meets hype, and everyone—no matter the background—feels welcome in the world of watches.
One thing’s for sure: Geneva was ticking louder than ever. Want more? Dive into the world of watches at: watchesandwonders.com