Geneva is gearing up for yet another remarkable edition of Watches and Wonders in 2025. From April 1st to April 7th, the watchmaking world will converge in this Swiss city, where the boundaries of luxury craftsmanship and innovation are continuously redefined. This year’s edition promises to be the biggest one yet, with a lineup of 60 prestigious brands, including the celebrated Bulgari and six new independent watchmakers, making their grand debut. If you’re a fan of horology, fashion, and forward-thinking design, this is the must-attend event of the year.
The Watchmaking World Gathers in Geneva
The 2025 edition of Watches and Wonders Geneva is setting the stage for a new era in the industry. For the first four days, the event will be reserved exclusively for professionals, including retailers, journalists, and industry insiders. Then, from April 5th to 7th, the doors will open to the general public, giving watch enthusiasts and collectors a chance to explore the artistry and precision of the world’s leading timepieces.
With a total of 60 exhibiting brands — seven of which are newcomers — Watches and Wonders 2025 will showcase both well-established names and innovative independent creators. Among the newcomers are renowned brands like Bulgari, as well as niche independent brands including Christiaan van der Klaauw, Genus, Kross Studio, and MeisterSinger. These new additions highlight the Salon’s commitment to pushing boundaries and introducing fresh perspectives in the world of watchmaking.
Youth as the Centerpiece of the 2025 Edition
One of the most exciting features of Watches and Wonders 2025 is its focus on youth. The spotlight will shine on the youngest talents in the industry, showcasing not only the latest collections but also the emerging watchmakers and craftspeople behind the masterpieces. The event will feature apprentices, recent graduates, and young professionals who are shaping the future of the watch industry. Their stories and expertise will take center stage through workshops, conferences, and panel discussions, offering insights into how new generations are continuing the long-standing tradition of watchmaking.
Geneva itself will also embrace this youthful energy through the “In the City” program, which will see young professionals presenting their projects and trades at the Watchmaking Village and in various boutiques throughout the city. This hands-on approach allows visitors to experience firsthand the passion and precision that goes into creating each timepiece. It’s not just about looking at the final product; it’s about understanding the journey from concept to wrist.
A Redesign of the Salon Experience
This year, the Salon itself will undergo a redesign, ensuring a fresh and dynamic experience for all attendees. The new layout promises to make the exploration of the event more immersive, guiding visitors through the various exhibition spaces seamlessly. With dedicated areas for both established luxury brands and innovative newcomers, the redesign will elevate the visitor experience, making it easier to discover the newest trends and groundbreaking designs in the world of horology.
The focus on new spaces aligns with the event’s goal of creating an engaging environment where craftsmanship and creativity can be appreciated from multiple perspectives. Each brand’s exhibit is carefully curated, offering visitors a chance to dive deep into the stories behind the watches, the brands’ heritage, and the people who bring these timepieces to life.
Independent Brands: Creativity Meets Craftsmanship
One of the hallmarks of Watches and Wonders Geneva 2025 is the growing presence of independent watchmakers. This year’s newcomers include some of the most exciting names in the industry, each bringing their own unique vision to the world of horology.
- Christiaan van der Klaauw is renowned for his astronomical timepieces, blending science and art in an extraordinary way
- Genus is a master of intricate and avant-garde designs, constantly pushing the boundaries of what is possible in watchmaking
- Kross Studio merges watchmaking with pop culture, often incorporating beloved franchises and stories into their pieces
- MeisterSinger brings a minimalist aesthetic to the table, offering single-hand watches that emphasize simplicity and elegance.
Returning independents like Armin Strom and HYT will showcase creativity and innovation, keeping Watches and Wonders at the industry’s forefront. This rare opportunity allows collectors and enthusiasts to discover original, inventive designs in modern horology. The event ensures fresh, groundbreaking ideas from these brands continue to shape luxury watchmaking.
Geneva: A City in Celebration
It’s not just the Salon that will be buzzing with excitement. Geneva, a city steeped in watchmaking tradition, will transform into a hub for horological celebration. On Thursday, April 3rd, watch lovers will gather in Geneva’s city center to celebrate its rich watchmaking legacy. The evening will feature events, special exhibitions, and chances to meet the craftspeople behind exquisite timepieces.
Geneva’s boutiques will offer guided tours, providing visitors a rare look at the artistry and craftsmanship involved in each watch. From assembling delicate mechanisms to perfecting finishes, attendees will witness the intricate process that makes each watch unique.
A World-Class Event You Can’t Miss
Watches and Wonders Geneva 2025 is more than a trade show; it’s a celebration of creativity and craftsmanship. Featuring 60 brands, this year’s event welcomes Bulgari and six new independent watchmakers. The lineup promises innovation and excitement.
From industry giants to emerging talents, Watches and Wonders offers something for collectors, enthusiasts, and curious newcomers alike. Don’t miss this opportunity to explore the world of luxury watchmaking.
Watches and Wonders Geneva 2025 will highlight the next generation of watchmakers. This event will inspire and captivate visitors. The city will host a vibrant lineup of exciting events throughout the week. Don’t miss this chance to experience Geneva’s magic, the world’s watchmaking capital. Mark your calendars for April 1 to 7, 2025.