
Influencer Campaign 2013: essie Repstyle
"Rattle and Roll", that was the motto when essie launched its iconic Repstyle Collection in 2013. Coolbrandz was the agency mandated with Influencer Relations at the time. And Influencer meant "Blogger" as Instagram was only just starting to become popular in Switzerland. Most bloggers in these years were in fact...

Kure Bazaar 100% natural nail polish removing water
Often, nail polish removers are not really best friends with our nails, right? Now, imagine a remover without chemicals, without acetone, without toxic ingredients and without unpleasant odour? Nope, you are not dreaming! Kure Bazaar is once again revolutionising the manicure by launching a...

OPI Repair Mode: Giveaway – CLOSED
OPI Repair Mode: Tested and Reviewed by Swiss Influencers - OPI Nail Care Giveaway in the value of CHF 185 When OPI Switzerland launched the new and revolutionary nail serum Repair Mode earlier this year, we invited Swiss influencers to put the serum to the test. The feedback we received was unanimous: it is a truly...

OPI Big Zodiac Energy Collection for Fall 2023
For the upcoming autumn-winter season, all signs point to the Big Zodiac Energy by OPI collection. Mesmerising sage, mint, and gold capture Earth signs’ tranquil nature, while water signs make a splash with a dreamy baby blue, cobalt, and holographic silver. Fire signs light the way with a fierce red, burgundy, and...

Bepure Skincare: 3 TIPS for a smooth transition into winter
Bepure Skincare Beauty Tips: Do you still feel the summer in your hair or does your skin already feel dry? Especially in the early morning hours it is already much colder and the approaching winter very noticeable. A natural process. As our skin tries to adapt to the differences in temperature its moisture and fat...

Enter the Colorverse with Me, Myself and OPI for Spring 2023
Welcome to a colorverse of infinite self-expression with the Me, Myself and OPI Collection for Spring 2023. Featuring a palette that pays homage to the metaverse where color knows no limits, this collection of 12 unfiltered brights and pastels in four different formulas celebrates nail color as a vehicle for...

OPI Nature Strong: the coolest spring shades – Vegan
OPI Nature Strong for all those who don’t want to choose between natural and high performance: long-lasting, highly pigmented color with a high shine finish that stays on for up to seven days without fading. The formula’s natural origin, plant-based ingredients are derived...

Bepure natural cosmetics: now even more sustainable through bottle recycling
Bepure skincare recycling: do you already know the brand's cleaning and recycling concept for its empty bottles? After a successful test phase, the recycling concept is now up and running! For some years already, customers of the Swiss beauty brand can return their empty bepure bottles or cans. In collaboration with...

Now open: Sephora boutique in Sihlcity Zurich
SEPHORA created a new beauty experience in the German-speaking part of Switzerland: on Thursday, September 10th, the second Swiss branch opened ist doors in the Sihlcity shopping center in Zurich. Bringing the world's most passionate beauty community together, SEPHORA encourages its customers to...