Cool Idea: Lausanne Jardins, Explore Urban Green Spaces
The picturesque city of Lausanne is renowned for its stunning views of Lake Geneva and the Alps. It is also known for its innovative urban green spaces. One such groundbreaking initiative is the Lausanne Jardins project. This is a transformative urban gardening and landscape architecture project that reimagines...
Delightful Asparagus: From Field to Table
Asparagus, with its tender spears and delicate flavor, has long been cherished by chefs and food enthusiasts alike. This versatile vegetable boasts a rich history, spanning continents and cultures, and its cultivation has evolved into an art form. Let's explore the origins, cultivation, culinary uses, and sumptuous...
Watches and Wonders: A Record-Breaking Celebration of Time
Big numbers, bold designs, and major buzz! Watches and Wonders Geneva 2025 just wrapped, and wow—what a show! With more brands, more fans, and more magic than ever, it’s clear: this event is the place to be for all things watchmaking. More People, More Passion 🔥 The vibe? Electric. Over...
TAG Heuer at Watches & Wonders 2025
TAG Heuer turned heads at Watches & Wonders 2025 in Geneva. With bold design, immersive storytelling, and unmatched precision, the Swiss luxury watchmaker made a powerful statement. More than a showcase, it was an experience that embodied the brand’s legacy of innovation and performance. TAG Heuer's new campaign,...
7 Days in Croatia: Yacht Charter – Explore the Adriatic Islands
Croatia is situated south of Italy and about five times bigger than Switzerland. Its coastline on the Adriatic Sea is stunning. There are 1246 islands, of which 47 are permanently inhabited. Hvar, Krk or Rab are among the better known. The capital is Zagreb and its medieval upper town, Gornji Grad, is a major tourist...
10 Cool Content Ideas to Spice Up Your April
April is a month of transition, where the world sheds its winter coat and blossoms into spring. It’s a time of renewal, growth, and fresh beginnings. As content creators, it's the perfect opportunity to tap into the energy of the season and captivate your audience with exciting and engaging content. To help you...
EMYUN: Athluxury from Lausanne
EMYUN is a brand we love. Among the many reasons is the fact that the label is, like Coolbrandz, from Lausanne. We are always super happy if we see a cool label emerge from the city we call home. What is COOL? Everyone associates different things with that. In terms of "brand", we define as cool predominantly those...
Travel: five reasons to fall in love with Japan
After visiting Japan for the first time in 2014, I never thought that shortly later I’d get to go back on a new five-week Asian adventure! From the first moment I set foot on Nippon soil I fell in love with the boundless hospitality and kindness of the Japanese people – they truly are the sweetest and gentlest souls...
Influencer Campaign 2013: essie Repstyle
"Rattle and Roll", that was the motto when essie launched its iconic Repstyle Collection in 2013. Coolbrandz was the agency mandated with Influencer Relations at the time. And Influencer meant "Blogger" as Instagram was only just starting to become popular in Switzerland. Most bloggers in these years were in fact...
Unleash Your Style: 5 Cool Sneaker Brands
In today's fashion landscape, sneakers have transcended their functional origins to become iconic symbols of personal style and self-expression. As the market becomes saturated with endless choices, it's essential to highlight standout brands that are pushing boundaries and captivating sneaker enthusiasts worldwide....
Evolution of ‘Cool’: From Counterculture to Contemporary Chic
"Cool" is a word that transcends generations, trends, and cultures. Yet it remains as elusive as it is omnipresent. From jazz clubs in the 1940s to social media in the 2020s... The concept of "cool" has evolved, reflecting shifts in societal values, cultural movements, and generational aspirations. But what does it...
The Rayy: to the moon and back!
THE RAYY, a pioneering and unique jewellery brand combining science and design, presents rings that will brighten up your day! Thanks to the brand's special technology, developed at the EPFL for more than eight years, each ring carries a hidden message. When sunlight shines on the ring, it is projected as an intense...